Wednesday, April 10, 2013

Jay-Z Sells Brooklyn (Again)

I have to admit I was a bit confused when I heard the news Jay-Z would be representing Robinson Cano in his next contract negotiation.  Is Jay-Z really a better agent than Scott Boras?  Doesn't Jay-Z have enough irons in the fire?  How is it not a conflict of interest for an owner to represent players?  With today's announcement Jay-Z is selling his interest in the Brooklyn Nets it all makes much more sense.

From the beginning Jay-Z's involvement with the Nets has been more as a figure head than anything else.  1/15 of 1 percent ownership doesn't really give you a say when it comes to making major decisions.  You are not involved in the day to day operations or the long term direction of the team and as Kanye West found out the hard way you have no control over personnel moves. 

Jay-Z's transition to the agent side of the sports world is a better fit.  He can use his influence and iconic persona more productively and leverage his relationships to his benefit.  Before he's even had a cup of coffee in the business he's already representing one of the top 5 players in baseball.  Before long all the superstars will sign with Jay-Z just to be the subject of a song or appear in a music video.  He could become David Falk, Scott Boras, and Leigh Steinberg all rolled into one.

In the end it's just another revenue stream for Jay-Z, but it may change the way business is conducted from here on out.  Rap Moguls getting involved in sports is nothing new (50 Ccent, P. Diddy, Master P), but this most recent collaboration has the potential to be something special.  If Jay-Z's negotiating skills can match his popularity the game will never be the same.  Your thoughts?


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