The modern day mega sports star must be more than just athletically gifted. They must be a lightning rod for controversy and a magnet for melodrama on and off the court. Lebron James fits that criteria.
The big story of the 2011 NBA finals is not Dirk Nowitzki and Jason Kidd finally winning a championship, it's Lebron and D Wade losing a championship. Some skeptics will wonder if Lebron is mentally tough enough to win it all while other skeptics will ponder if rumors surrounding his girlfriend's infidelity played a part in the fiasco. Either way it's all about Lebron.
The NBA needs this, a pseudo villain people love or hate for superficial reason. Lebron's critics have never been happy with the notion that he could leave Cleveland, go play with his friends in Miami, and win a championship. If he was able to get his way the precedence being set would be too dangerous.
Lebron supporters would argue that free agency is free agency and there's no reason a player shouldn't be allowed to go wherever they want. If a player is willing to sacrifice individual accolades and monetary compensation for team accomplishments then so be it. What's the harm in that?
Lebron followers just want a taste of the juicy gossip that seems to follow him wherever he goes. From wild parties in Vegas to consensual relations between his mother and a teammate to stories of betrayal by one of his fellow NBA brethren (Rashard Lewis) with his girlfriend the life of Lebron has a little something for everyone.
Lebron James is too good and too young not to be relevant for the next 10 years. He will win championships and the whole world will watch not just for the results, but the process it takes to get there. There is never a dull moment with Lebron and the NBA is eternally grateful. Now how about a new CBA before the June 30th deadline huh?